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We train by showing, not telling.

We provide Dealerships with the tools to elevate F&I performance, but this is just one part of the equation. That’s why, in 2010, we created our Performance Centre, an in-house team dedicated to tailored F&I training.

Comprehensive Training

Our F&I training facilitators deliver in-class and virtual sessions across Canada in English and French, covering advanced selling processes & advanced customer-centric objection handling techniques.

In-Depth
Coaching

Beyond theory, our training also includes rigorous group exercises and unique interactive hands-on experiences through video role-play coaching, reinforcing key learnings with real-world scenarios.

Hands-On Training
by Showing

Training doesn’t end in the classroom. Our in-store team provides hands-on, coaching by showing—not just telling. As the most experienced field team in Canada, our F&I Specialists work side-by-side with your staff to demonstrate best practices with real customers, delivering ongoing support that drives F&I performance.

On-Demand Business Office Support

Sym-Tech’s F&I Specialists provide reliable, professional coverage when your dealership needs it most. Whether your Business Manager is on vacation, on leave, or you’re experiencing a staffing shortage, our trained F&I experts seamlessly step in to keep your Business Office running smoothly. We ensure continued performance, customer satisfaction, and revenue generation—without disruption.

This proven approach delivers 85% content retention, ensuring your F&I Managers confidently explain products, their benefits, and the terms and conditions in a way that makes it easy for Customers to understand and buy.

Enquire With Us
Call 1-800-363-5796

Available Courses.

Explore our range of courses designed to strengthen F&I skills, enhance Customer interactions, and drive Dealership success.

Maximizing Performance for Business Managers – Part 1

5 Days (In-Class)   |   4 Day (Virtual)

This is an intensive course designed for Business Managers or Sales Staff in a Hybrid Selling Model, focusing on the processes and selling strategies used within the Finance & Insurance Department. This course equips participants with proven techniques to boost F&I revenues, with special emphasis on rigorous group exercises and interactive role-play activities. To ensure lasting success, the learning — whether in-class or virtual — is reinforced at the Dealership through ongoing support and follow-up.

Benefits

  • Opportunity to present 100% of products, 100% of the time, to 100% of your Customers (menu)
  • Increases Business Manager effectiveness
  • Removes concerns of potential liability via full disclosures

Who should attend

  • Finance Directors, Business Managers, and Sales Staff (Hybrid Model)
  • Sym-Tech Dealer Services dealer clients only

Maximizing Performance for Business Managers – Part 2

2 Days (In-Class & Virtual)

This course is designed for Business Managers and Sales Staff in a Hybrid Model. The rigorous 2-day program builds on the skills acquired in Part 1, with a focus on advanced closing techniques. It emphasizes the tools and strategies needed by experienced F&I Managers to maximize Dealership profitability and strengthen customer loyalty.

Benefits

  • Speeds up the F&I process
  • Customized for customer’s needs
  • Builds trust with full disclosure
  • Increases Business Manager effectiveness

Who should attend

  • Finance Directors, Business Managers, and Sales Staff (Hybrid Model)
  • Sym-Tech Dealer Services dealer clients only

Maximizing F&I Virtually

3 Hours (Virtual)

This course is designed to “bridge the gap” between the Sym-Tech F&I Process learned in the Maximizing Performance for Business Managers Part 1 course and the technology available for virtual selling. This course covers the basics of web conferencing platforms, introduces virtual presentation tools, and provides recommended tips to enhance your F&I turnover through effective online presentations.

Benefits

  • Opportunity to virtually present 100% of products, 100% of the time, to 100% of your Customers (menu)
  • Increases Business Manager effectiveness
  • Removes concerns of potential liability via full disclosures
  • Increases customer retention and CSI

Who should attend

  • Business Managers and Finance Directors

Maximizing Profitability with Special Finance

2 Days (In-Class & Virtual)

This course offers participants the knowledge, skills, and tools required to meet the special finance needs of clients. Emphasis is placed on the sales process, roles within the hub, vehicle booking, inventory management, credit bureau reports, and working with lenders. Over two days, participants will engage in interactive group learning activities designed to ensure they are equipped to support the approval process for Special Finance Customers.

Benefits

  • Gain the necessary knowledge, skills, and tools needed to meet the Special Financing needs of customers
  • Focus on credit approval steps, lender criteria, inventory management, and strategies for addressing the Special Finance Customers within the sales process
  • Participate in interactive learning activities to ensure you are fully equipped to support the Special Finance process
  • Increase sales and profits, attract more customers, gain additional referrals, encourage repeat business, and improve Customer Satisfaction index (CSI) scores

Who should attend

  • Dealer Principal, General Managers, Directors and Business Managers